Formed a decade ago by Hollywood film producers Brandon and Marianne Chase, the company structure was based on the need for realistically-priced, top quality Swiss Watches specifically directed to the needs of professional pilots, both civilian and military. The design process began after months of consultation with all categories of flyers. It was only after this research that the precision timepieces went to the drawing boards, then to prototype testing and finally into production.
The reaction to the CHASE-DURER "look" and to its functionality, ruggedness and dependability was instantly acknowledged by the aviation world. Not only were their most important needs incorporated into the watches, but CHASE-DURER created a pricing structure that raised eyebrows within the industry by eliminating the exorbitant profits demanded by other companies making similar (though not as attractive) timepieces. "prices for top quality Swiss Watches include thousands of dollars of profit on each watch for the manufacturer and this is simply not necessary," said company founder Brandon Chase. "There is no need to go beyond fair pricing for top quality to maintain our company's success and our customers' support," said Chase. Today, thousands of military and commercial pilots in many nations covet their CHASE-DURER Watches. Hundreds of unsolicited rave reviews are on file at the CHASE-DURER offices. Many of them are posted on this website. Repeat buyers are counted in the thousands. Following their success in the aviation world, CHASE-DURER entered into another form of military timepiece, the ultra-rugged SPECIAL FORCES Underwater Demolition Team Chronograph series. Again the company met with officers and enlisted men from Special Forces units and, before long, the unique SF 1000 was born.
Since the creation of its first watches, CHASE-DURER has spread its wings and created an entire collection of quality Swiss watches that enjoy the very special "look" and pricing that continue to be the buzz of the industry. The Collection is the largest Chronograph selection of Military, Special Forces, Pilot, Racing, Diving and Ladies' Sport Watches available. The range is complete, from moderately priced models to diamond and 18K gold models. Scores of different choices have been designed to satisfy the needs of discerning watch buyers in every field of endeavor, offering a wide selection of features within a popular price range.
The CHASE-DURER two-year international incremental warranty is possible only because of the stringent quality control maintained by the Company, and the design and construction elements specifically dedicated to dependability and ruggedness.
Headquartered in Beverly Hills, California, the company is a fast-growing Watch manufacturing/distribution company. CHASE-DURER is proudly displayed in hundreds of retail sites, with the number growing steadily. These fine precision instruments can also be found at the United States Naval Academy, West Point and the Air force Academy. Among the many professionals who wear CHASE-DURER timepieces is world-renowned test pilot Robert Gilliland, who was first to fly the SR-71 Spy Plane, THE BLACKBIRD, and who has flown higher and faster than any pilot in history. Among proud owners are Generals, Admirals, Combat and Commercial Pilots, Fighting Ground troops, Doctors, Lawyers, Industry Leaders and so many others who require and enjoy the unique power, performance and design of true CHASE-DURER Swiss precision.
Tens of millions of television viewers have been introduced to CHASE-DURER on prime time network television programs such as JEOPARDY, HOLLYWOOD SQUARES, WHEEL OF FORTUNE, THE PRICE IS RIGHT, SHOP 'TIL YOU DROP and others. Network television host Pat Sajak owns three CHASE-DURER timepieces. Many film celebrities wear the Watches.
For most of the decade, CHASE-DURER Watches have been exposed to millions of magazine readers in full-page color ads in such major publications as ESQUIRE, DISCOVER, SMITHSONIAN, MAXIM, GQ, PLAYBOY, POPULAR MECHANICS, MEN’S JOURNAL, DUPONT REGISTRY, MILLIONAIRE, and dozens more. The company participates in major Jewelry and Watch trade shows around the world. This exposure assures that the company will continue growing its significant Dealer, Distributor and Customer base. CHASE-DURER is a charter member of the AMERICAN WATCH GUILD and serves on the Advisory Board together with CARTIER, ROLEX, JAEGER LE COULTRE and VACHERON CONSTANTIN.
CHASE-DURER for those who know Watches.